Sách Ngoại Văn: Good To Great: Why Some Companies Make The Leap And Others Don't

Giới thiệu Sách Ngoại Văn: Good To Great: Why Some Companies Make The Leap And Others Don't

Thông tin sản phẩm:
Mã hàng 9780066620992/ 9780712676090
Tác giả Jim Collins
NXB HarperCollins
Năm XB 16/10/2001
Trọng lượng (gr) 510
Kích thước 4 x 24 x 17
Số trang 320
Hình thức Bìa Cứng
Ngôn ngữ Tiếng Anh

HarperCollins Publishers
Highly Recommended Books - Business & Self-help
Sản phẩm bán chạy nhất Top 100 sản phẩm Business & Management bán chạy của tháng
The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

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